About Us


Who are We?

We are a team of passionate experts and writers dedicated to empowering you with resources and information on nutrition and wellness to help you nurture healthy and happy children. 

Our Mission

We believe that parenting should be a joyful and rewarding experience. That’s why we’re on a mission to equip and empower parents (and parents-to-be) with the knowledge, tools, and resources they need to succeed.

Whether you’re a seasoned pro or a soon-to-be parent, our expertly curated content is relatable, to help make parenting easier and more enjoyable.

 From practical information, tips and tricks, to science backed courses, we’ve got you covered every step of the way. So you get the most out of every moment with your precious little one(s)!

Meet the team

Darlene Crawshaw

Meet this multitasking mom of four, with a degree and background in journalism who loves nothing more than delving into the joys and challenges of parenthood! When Darlene is not busy snapping photos or exploring new destinations with her hubby, you can find her crafting heartfelt articles that inspire, uplift, and connect with fellow moms and dads. Drawing on her own extensive experiences and insights, she’s passionate about providing a sense of community and support to parents who, like her, know all too well how daunting the journey of raising a child can be. Whether you’re a new parent seeking insightful guidance or a seasoned pro eager to glean new pearls of wisdom, Darlene’s writing is a treasure trove of knowledge and support.

Darren McDonnell

Meet Darren, a writer with a strong passion for psychology and personal wellness. He writes to provide practical and well researched information for parents, while utilizing a compassionate tone that showcases his deep understanding of well-being and mental health. With a background in education, he understands the importance of raising happy and healthy children, and is committed to sharing his insightful research and knowledge with parents. In addition to writing, Darren enjoys contemporary theatre and movement, and blends his love of acting with his enthusiasm for psychology and mental health.

Sophia Daleson

Meet this passionate writer, mother of two with a degree in communications, who has worked extensively with young children. Sophia knows what parents are looking for when it comes to baby-related content. With years of experience working with young children as well as raising her own, she has a unique perspective on the challenges of parenthood and the joys of watching your child grow and develop. Her writing style is approachable and informative, making even the most complex topics easy to understand. When she’s not busy writing, Sophia can be found exploring new parks and playgrounds with her husband and little ones or curled up with a good book.

harmony Jade

Meet Harmony, a talented writer and devoted mother to her two beautiful daughters, she has experienced the joys and challenges of motherhood firsthand, and her warm, honest, and relatable writing reflects this. She draws inspiration from her own experiences, from the sleepless nights to the first steps and the endless love that comes with being a mom. When she’s not busy with her daughters, Harmony enjoys experimenting with new recipes in the kitchen and catching up with friends. She believes that balance is key in life, and she strives to maintain a healthy work-life balance while raising her daughters.

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